Arthur Elliott-Jones is an emerging furniture designer based in Wellington, New Zealand. The Arthur brand reflects a sophisticated approach to bespoke furniture, highlighted in a reduced, monochromatic colour palette. The custom logotype has been de-constructed to present the structural elements of key letterforms, referencing the kinds of products, shapes and angles you’ll find in Arthur’s work. The initial letter ‘A’ is presented in a graphic line pattern referencing both the brand and the supporting structures that make up key pieces of furniture.