Everyday Dose is a new espresso bar located in Christchurch, New Zealand. They were looking for an unobtrusive identity that allowed the coffee and food to take the most prominent position in the brand experience. The stamp-like logo evokes a classic typographic style mirroring the quality of the product and process of making a great brew. Circles permeate coffee related objects from the shape of the cup to the tamper and these circular elements are used both in the alternate motif and sparingly throughout other branded material. A monochromatic colour palette further enforces a purist attitude to great espresso.