Sui Gen Gifts
Sui Gen Gifts is a new tailored gift company based in Australia producing personalised gift packages. Looking to create a brand that captured their dedication to quality and the emotional act of giving, Sui Gen Gifts approached Stansfield Design Studio to develop a bold, contemporary identity. The Sui Gen Gifts brand couples the clean lines of the motif with the serif letterforms of the characterful brand typeface (Value Serif by Colophon) to produce a unique identity system. The motif incorporates the initials of the brand ‘S’ & ‘G’ whilst referencing the symbol of a chain link and infinity symbol, highlighting the timelessness of the brand products. The brand avoids pretentiousness or elitism through clean, accessible typography and design treatment.